Conversion reporting: Time-based adjustments

Conversion reporting: Time-based adjustments

Using the toggle for conversion registration time permits you to change how your global conversion reporting is represented based on event timestamps. The following article covers the different time-based options available for conversion reporting and how they are changed.  

There are two different time based factors that implicate how conversion reports are generated - visit timestamp and postback timestamp.

  • Visit timestamp: Time of when a user visited your campaign.
  • Postback timestamp: Time of when a conversion is registered for a user that visited your campaign.

Visit time reporting

The default setting for conversion reporting is set on a visit timestamp basis.
This means that when a conversion is registered, it will be counted within global reporting based on the visit time.


A user visits my campaign on 16th January 2017 at 11:14:58am.

The conversion for the user has a delay (subject to the genre of the offer promoted).
The conversion event is then relayed back to Voluum two days later on the 18th January 2017 at 09:37:46am

If I view my campaign report with the report time range set to only the 18th of January, this conversion won’t be counted as it would be attributed to the visit time on the 16th of January. To have the conversion visible across all of reporting, it would be required to adjust the report time range to also include the 16th of January.

Note: The conversion will still be visible within the conversions report for the 18th January when it was received - referencing the postback timestamp column.

Postback time reporting

Reporting by postback time will update global reporting based on the time conversions are received on your campaign. Referencing the example provided above, the conversion will be counted across all reporting when the selected report time range includes the 18th of January. When conversion reporting is based on postback timestamp, you will have a better correlation of conversion statistics from within Voluum and 3rd party networks / sources attributed to your campaign.

Changing between visit and conversion time reporting   Follow the steps below to change which setting is used for your conversion reporting:

  1. Sign in to Voluum. 
  2. Click the  icon (top right corner of the screen). Your account view will show up. 
  3. Within the profile tab is located your ‘Your account data’.
  4. Under ‘Conversion registration time reporting’ there are two radio buttons - conv_refactorpng  

  5. Select your preferred option.

  6. Click on  savepng to store new setting.

Your conversion reporting will now be refreshed with the selected method.

Note: It’s likely that your conversion statistics will change when switching between the conversion reporting time option.

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