Affiliate Network Settings

After loading a trusted affiliate network or creating one manually, there are several optional settings available within the affiliate network configuration. Below you can find an overview of each option:

Postback URL

This is only available when you select an affiliate network with a template. Once the template has been selected, the Postback URL field shows up with prefilled out tokens in the URL specified for a given affiliate network. The URL is a server-to-server postback URL and this is the most secure and reliable method to register conversions. Usually you need to define the postback URL for your affiliate network based on the third party documentation, however when using the affiliate network's templates in Voluum, it generates the ready-to-paste URL for you. The postback URL should be copied and placed at the affiliate network. The postback URL is specific for each affiliate network, therefore you need to draw attention which offers are associated with the given advertiser.

Voluum Info:

 If you go to Voluum's Settings > Setup, you can also find server-to-server postback URLs that you need to place at your affiliate networks. Those URLs are general patterns for all affiliate networks set in Voluum, thus instead of having specific tokens like in the Affiliate networks form, you will find tokens set with REPLACE or OPTIONAL phrases that need to be changed with the required parameters. If you use one of the predefined affiliate networks, the most comfortable way of using it is just to set it up as one of the Affiliate network entities and get the ready-to-paste postback URL immediately.  

Append click ID to offer URLs

With this option enabled, all offers created and grouped with the related affiliate network have Voluum’s clickid automatically passed in the offer’s URL and appended at the end of it. This option is intended to save time when adding offer URLs to offer elements created in Voluum. This mainly applies to networks supplying offers with a dedicated parameter for tracking clickids already mapped to the end of the offer URL’s query string. 

Voluum Note:

 Keep in mind that you need to pay attention how your offer's URL is configured while using this option. If you select one of the defined affiliate networks in the offer's configuration and use the defined {clickid} token in the offer's URL, the {clickid} value will be always appended at the end of the offer's link.


When you have defined the affiliate networks entity and next, you want to add an offer in Voluum, you need to take into account that the Append click ID to offer URLs option has an impact on the offer's configuration. Take a look at the following sample offer's URL defined in Voluum:{}&aff_id={affiliate_network_id_token}&c1=

When you select the Append click ID to offer URLs option in the affiliate network's configuration, the {clickid} value, for example c384EFV6JHQODRN70575OK6UG5,  will be added at the end and the offer's URL will look as follows:

Moreover, if your offer's URL is already set with the {clickid} token at the end of the offer's URL in Voluum, the {clickid} value will not be added twice.

If you didn't set the {clickid} token in the offer's URL at the end of the URL like in the below example:{}&c1={clickid}&aff_id={affiliate_network_id_token},

it would mess up the offer's URL configuration and as a result, you would get the offer's link as follows:

where 1337 is the {affiliate_network_id_token} value and c384EFV6JHQODRN70575OK6UG5 is the {clickid} value. Obviously, this setup is incorrect and would not allow you to register conversions of the offer.

Accept duplicate postbacks

By default, Voluum will not accept a duplicate postback request (conversion) if another postback request with the same {clickid} value was previously registered without a unique transaction ID (txid). This avoids registering duplicate postback requests as unique conversions and therefore skewing your reporting. 

Setting up the Accept duplicate postbacks option will override the default setting and, as a result, postback URLs with the same {clickid} and empty txid will not be discarded as a duplicate.

Voluum Note:

 It is not recommended using the Accept duplicate postbacks option unless you are sure the network processes outbound postback requests reliably. This is because some requests are sent twice simultaneously, and this could otherwise result in false positives – especially with client-side postbacks (pixels).

Voluum Tip:

 If an offer’s funnel has multiple sequential conversion steps – or “upsells” – you should assign a unique txid value to each unique postback URL/pixel applied for each step. For more information on "upsells", go to the Multiple conversions per clickid (Upsells) article.

Only accept postbacks from whitelisted IPs

With the toggle turned on, you can whitelist a selection of IPs for inbound postback requests. Any inbound postback requests (conversions) originating from IPs that are not whitelisted will be discarded by Voluum.

Voluum Tip:

 The IPs used for outbound postback requests on the network side can usually be provided by your Affiliate Account Manager. It should be a public IP of the affiliate network's server that sends the inbound requests.

To add a list of IPs, enter a single IP per line. 


The above settings are applied while adding the affiliate network entity to Voluum. You might want to add either a custom entity or a predefined one offered by Voluum. To learn how to do that, read one of the following guides:

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