(Beta version) Creating a Campaign within a New Look - Part 1: General


Voluum offers you a beta version of the Flow and Campaign forms. Now,

within a Voluum look&feel,

you can add the flow and campaign entity in a consistent and balanced way

. Currently, it is available for testing to selected customers.
 

                                                                                                                                                                Part 2 >>


A Voluum campaign consists of several specific elements that are defined by an advertiser to firstly, organize the reporting of third party data, and secondly, to determine the destination of their targeted traffic.


To run a campaign, you first need a steady stream of traffic to target. This is achieved through the creation of a traffic source entity and, optionally, an affiliate network entity within Voluum. Adding these two elements means the advertiser can have relative labels for each, resulting in comprehensive campaign reports.



For the second aspect, this is covered by the creation of a landing page (optional) and an offer. The advertiser’s own requirements will decide how they configure their campaign funnel within the scope of these two elements.

   











The following guide explains how to create a campaign entity using the elements you have already pre-configured

 in the Voluum platform. The purpose is to create the campaign entity wherein there is one lander with two offer entities used in the campaign's destination. Moreover, the destination setup will be based on the flow template defined in Voluum beforehand. To do so, the following prerequisites need to be met to be able to add the campaign entity:

Prerequisites:



1. Traffic source:

1a. You have made a decision in which traffic source you are going to advertise your campaign.

1b.  You have set up at least one traffic source entity in Voluum.


2. Lander:

2a. The l

anding page needs to be hosted externally of Voluum.


2b. You have set the landing entity in the Voluum platform.



3. Offers:

3a. You have added offers to Voluum.

3b. You have configured and pasted either the offer's postback URLs (or other tacking URLs) on the affiliate network side or linked to the proprietary offers that you, for example, display on your website. 



4. Flow: You have defined the flow that will be applied as the flow template in the campaign setup. 




I. Provide Basic Information



You need to start setting up basic settings for your campaign entity:


1. Sign in to Voluum.

2. Go to Campaigns. The Campaigns view will show up.




3. Click the New campaign button. The New campaign form will show up.

4. Provide a unique name for your campaign.


Voluum Info: The name of the campaign in Voluum is based on the following pattern: {selected_traffic_source} - {country_label or Global} - {your_unique_custom_name}


Selecting a traffic source entity is required to create the campaign in Voluum, so once you have done it, the traffic source's name will be automatically added as a prefix to the campaign's name.

In addition, you need to keep in mind that the {country_label or Global} phrase is added automatically by Voluum while saving the campaign entity.


5. From the Traffic source drop-down menu select an entity of the traffic source where you want to advertise the campaign.


6. Select the Country from the drop-down menu. Otherwise, leave the Global option selected.


Voluum Note:


  • This option determines which flow templates (including landers and offers) will be available to select from the drop-down menu. If you select one country, for example United States, all the flow templates with the United States and Global country label will being displayed during selection.  
  • If the campaign is intended for multiple geos, leave the Global option selected.


7. Select one of the options from the Cost model drop-down menu.


7a. If you have selected one of the cost models such as CPC, CPA, CPM, provide the cost value to track your traffic spend.


8. To enhance search functionality, you can always add tags to the campaign.


Voluum Info: Remember that tags can only contain letters, numbers, and underscores.

9. You have provided all basic information for your campaign. Now, you are going to define the campaign's destination - go to the next part of this guide to see how to do it.





  Part 2 >>

Frequently Asked Questions:


Have more questions about creating the campaign? You might find the answer below:

  • What is the advantage of using the Cost model option?
The Cost model options enable you to track your campaign traffic costs using different cost models. Select the appropriate cost model and enter the amount (in USD, $) based on your traffic spend. You can track the campaign cost on your campaign reports afterward.

Below you can find a breakdown of the different models you can choose from:

    • CPC, Cost per click: This option lets you enter the cost per click. It is calculated using the number of visits to the campaign URL multiplied by the CPC cost value.

    • CPA, Cost per acquisition: This allows you to enter the cost per conversion. It is calculated as the number of conversions multiplied by a defined CPA cost value.
    • CPM, Cost per mille / Cost per thousand: The cost is based on dividing the value of the bid by every 1,000 impressions generated by an ad. To learn more about it, go to the Tracking Impressions in Voluum article.
  • Should I use the Customize traffic source URLs for the campaign section?
You should only use it if you need to adjust the traffic source URLs for a given campaign. When you set the settings for the traffic source entity, you already choose how you want to fire conversions back to your traffic source. However, those are the global settings for the traffic source. If you need to adjust them for the particular campaign, you can provide those changes in the Customize traffic source URLs for the campaign section. When to do that? For example, the traffic source might have different options of the URL (postback URL or pixel redirect URL) for different types of offers within the campaign. The offers placed in banners might require one type of the URL, all others - a different one. When you create a campaign, you create it for a specific type of offer, therefore you should adjust the traffic source URL accordingly.














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