When using the postback URL, Voluum requires specific parameters for conversion tracking to work correctly.
cid Parameter (Required)
The offer’s source has its own dedicated parameters for receiving the Voluum click ID (
s2 in the above example), along with any additional data for each click sent to an offer.
Each parameter also has its own corresponding token (network side) that enables referencing the data recorded for each click.
payout Parameter (Optional)
There are two available options for tracking conversion payout in Voluum: Auto or Manual. Auto payout tracking is available when a dynamic payout token or fixed value is used in your postback URL. Payout tokens/values are appended to the payout= parameter found in the Voluum postback URL’s query string.
To find out more about the payout options in Voluum, go to the Tracking Payout (Revenue) article.
txid Parameter (Optional)
txid parameter is used to pass a unique transaction ID for each conversion.
You can use a unique transaction ID value in a postback URL when you want to record secondary conversion steps, upsells, per visitor following the primary conversion.
You can either manually define a transaction ID or pass it dynamically via a token supported by the offer’s source (affiliate network or other).
Transaction ID tokens/values are appended to the txid= parameter found in a Voluum postback URL/pixel query string.
To learn how to set up upsells in Voluum, go to the Multiple Conversions per clickid (Upsells) article.
et Parameter (Optional)
For more information on this topic, go to the Tracking Offers with Custom Conversions guide.