Voluum DSP: Capping

Frequency capping is a feature that limits the maximum number of ad impressions, which appear to a single user within the specific period of time. The feature is enabled to place the individual restrictions and can be found in campaign configuration window.




I. Frequency capping



Frequency capping can be set:
  • per user - the cross-device database is used in order to identify a unique user with various device identifies.




E.g. 5 times per Day per User, it means that each user can see the displayed ad only 5 times per day.



  • per device - various device identifies (a unique device ID, cookie ID or IP and UserAgent data) are used in order to identify a user’s device.





Voluum Tip: We recommend setting this between 1-5 when starting your campaign and increasing this value once it is optimized.





II. Impression capping per widget


In addition, impression capping per widget allows choosing the number of ads that can be displayed in the single native widget at once.
















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