Creating a Campaign in Voluum

You can watch a video with a step-by-step guide presenting how create a new Voluum campaign:

Or read the following guide that explains how to create a campaign entity using the elements you have already pre-configured

 in the Voluum platform. To do so, the following prerequisites need to be met to be able to add the campaign entity:


1. Traffic source:

1a. You have made a decision in which traffic source you are going to advertise your campaign.

1b.  You have set up at least one traffic source entity in Voluum.

2. Landers: You need to add landers if only the landing pages are used in the campaign funnel.

2a. The l

anding page needs to be hosted externally of Voluum.

2b. You have set the landing entities in the Voluum platform.

3. Offers: You need to add offers to be able to set the Flow or Path option as a destination in your campaign funnel. Otherwise, you might use the URL option, however this option limits you when it comes to reporting available in Voluum.

3a. You have added offers to Voluum.

3b. You have configured and pasted either the offer's postback URLs (or other tacking URLs) on the affiliate network side or linked to the proprietary offers that you, for example, display on your website. 


To create the campaign in Voluum, perform the following steps:

1. Sign in to Voluum.

2. Go to Campaigns. The Campaigns view will show up.

3. Click the New campaign button. The New campaign form will show up.

4. Provide a unique name for your campaign.

Voluum Info: The name of the campaign in Voluum is based on the following pattern: {selected_traffic_source} - {country_label or Global} - {your_unique_custom_name}

Selecting a traffic source entity is required to create the campaign in Voluum, so once you have done it, the traffic source's name will be automatically added as a prefix to the campaign's name.

In addition, you need to keep in mind that the {country_label or Global} phrase is added automatically by Voluum while saving the campaign entity.

5. From the Traffic source drop-down menu select an entity of the traffic source where you want to advertise the campaign.

6. Select the Country from the drop-down menu. Otherwise, leave the Global option selected.

Voluum Note:

  • This option determines which flow templates (including landers and offers) will be available to select from the drop-down menu. If you select one country, for example United States, all the flow templates with the United States and Global country label will being displayed during selection.  
  • If the campaign is intended for multiple geos, leave the Global option selected.

7. Select one of the options from the Cost model drop-down menu.

7a. If you have selected one of the cost models such as CPC, CPA, CPM, provide the cost value to track your traffic spend.

8. To enhance search functionality, you can always add tags to the campaign.

Voluum Info: Remember that tags can only contain letters, numbers, and underscores.

9. Choose your destination method and configure your campaign funnel

There are currently three different options for the destination of a campaign:

  • Flow: A predefined template of campaign paths.
  • Path: Paths which are created specific to an individual campaign.
  • URL: A single, direct URL that doesn’t require a lander or offer to be created beforehand.

10. Once you’ve chosen the destination option, you will then have to add the individual paths (landers and / or offers) for the campaign (non-applicable for the URL option).

Voluum Info

New landers / offers can be added directly to the campaign from the campaign configuration or the Flow menu by selecting the New Lander / New Offer option.


Below you can take a look at the campaign created with Flow set as the destination option:

From this example you can see that this campaign consists of two separate paths. Within each path, you then have landers and offers.

The campaign overview:
  • Path 1: Containing one lander and one offer
  • Path 2: Containing one lander and two offers

To the right of each path, you will see the assigned weight (percentage) value. This value determines how traffic will be dynamically distributed among paths. By default, when all paths are first created they are set with an equal weight (percentage) value to ensure that traffic is distributed evenly. The weight (percentage) value can be changed at any time to distribute traffic as required.

11. Once you’ve finished setting up your campaign’s destination paths, click the Save button. This will create a new campaign within the campaigns list and also generate the Campaign URL needed to direct traffic to.

12. Copy the Campaign URL using the Clipboard button and add it as the destination URL for the campaign on the source’s end. Traffic will then be sent to the campaign once it passes approval by the source and you purchase the desired traffic.

Frequently Asked Questions:

Have more questions about creating the campaign? You might find the answer below:

  • What is the advantage of using the Cost model option?
The Cost model options enable you to track your campaign traffic costs using different cost models. Select the appropriate cost model and enter the amount (in USD, $) based on your traffic spend. You can track the campaign cost on your campaign reports afterward.

Below you can find a breakdown of the different models you can choose from:

    • CPC, Cost per click: This option lets you enter the cost per click. It is calculated using the number of visits to the campaign URL multiplied by the CPC cost value.

    • CPA, Cost per acquisition: This allows you to enter the cost per conversion. It is calculated as the number of conversions multiplied by a defined CPA cost value.
    • CPM, Cost per mille / Cost per thousand: The cost is based on dividing the value of the bid by every 1,000 impressions generated by an ad. To learn more about it, go to the Tracking Impressions in Voluum article.

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