Cost models

Voluum has four cost models available to help you track your traffic spend (recommended).


  1. CPC (Cost Per Click) – calculated using the number of visits to the campaign URL multiplied by the CPC value.

  2. CPA (Cost Per Acquisition) –  calculated as the number of conversions multiplied by a defined CPA rate.

  3. CPM (Cost Per Mille/Thousand) – cost is based on dividing the value of the bid by every 1,000 impressions generated by an ad.

    Voluum Info: To learn more on impressions, go to the Tracking Impressions in Voluum guide.


  1. Auto – only available if the traffic source supports a cost parameter and placeholder; See 50onRed Intext example screenshot below;

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