Paths define how visitors will be redirected to landing pages and offers.
To get your first campaign going, select one lander and one offer. Once you save the campaign, you can test it by opening the Campaign URL in your browser. If everything is set up correctly, you should be redirected to your lander. The click tracking link on the lander should take you to the selected offer. The visit and click would then be registered in the reports.
If you tick the Direct Linking option, you will only have the option to add an offer(s). The visitor will be registered only as a visit and NOT a click in the reports.
There are two levels how you can distribute traffic for a campaign using the Path option:
- Firstly, you can add multiple landers or offers to a path. Visitors will be distributed randomly to them based on weights. For example, if you add lander A, "Excellent Lander", and lander B, "My Lander", with weights 100 and 300 respectively, then 75% of visits will be sent to the lander B "My Lander". Is this confusing? See here to learn the difference between weights and percentages.
- Secondly, you can define multiple paths with different sets of landers and offers. For example, if you have two paths each with two landing pages, the system will first pick a path based on the path weights and then a lander within this path.
Once you run enough traffic through the campaign, you can compare the performance of different paths by opening the campaign report.
Adding new offers
Click the New Lander or New Offer buttons within the paths will bring up a popup which will allow you to add new offers or landers without having to leave the new campaign view.