Referrer data is unique information that is readable by servers / browsers / applications. It can be used to ascertain the origin of a visitor and can be relayed as full referrer URLs and/or cookies.
You need to select one of the redirect modes while configuring a flow in the Voluum platform:
Meta refresh and Double meta refresh modes are useful ways of protecting the intellectual property an affiliate marketer may have built up by running successful offers. They allow you to prevent the referrer data (traffic source) being sent through to the offer or landing page.
Moreover, when the campaign destination is set to the Flow option, the redirect mode is defined within the flow configuration and can be applied either globally (Default redirect mode) or individually per path contained (Redirect mode).
There are currently three available redirect modes:
This is a standard temporary HTTPredirect that sends the visitor directly to the desired location – your offer. Referrer data is passed to the campaign endpoint.
With this redirect mode the browser starts loading the page – but only the head, not the body, before going to the new destination. It is embedded in the
<head> tags of the HTML page triggering the browser to refresh and load a new URL. Referrer data is hidden with this mode selected.
Double Meta Refresh (DMR)
Double meta refresh is meta refresh performed twice consecutively. This way, the first meta refresh page contains the referrer you want to hide. It then goes to a second page, and the referrer is now the first meta refresh page. This then goes to your affiliate link, and the referrer is now the second meta refresh page. Due to the extra interim redirect, DMR is the most reliable redirect mode to ensure that referrer data is not leaked to a campaign’s endpoint.
If you have a campaign funnel with a landing page then, when visitors click a call-to-action (CTA) link on the landing page, they are redirected to a third party offer. T
he offer's owner cannot see the referrer data to identify your landing page, but will see the domain's referred data passed instead.
In general, meta refresh and double meta refresh modes are used when you wish to pass alternate referrer data through the interim redirects within a campaign's funnel.This is applied by the changing the referring data which is sent to the campaign's endpoint (the offer) via an interim redirect domain.
By default, you can find the interim redirect domain in Voluum, redirectvoluum.com, in the Settings > Domains tab. However, it is highly recommended to add your own custom redirect domain. For more information, go to the Dedicated Domain, Redirect Domain, Legacy Domains, and Custom Domain article.