What's the purpose of path weights / percentages?

A  path’s weight value is used to determine traffic distribution – by percentage – when your campaign has more than one path added.

When you create multiple Paths, they are automatically assigned a default weight of 100.  This is to ensure that your traffic is distributed at an even ratio for a new campaign.

Note: You can edit your Path’s weight at any time to redistribute traffic at an optimal ratio.
You usually do this once the performance of a Path has been accurately measured following the campaign's “testing” period.

For example, if one lander is doing better (higher CTR %) than another within the same campaign, you can increase the path weight of the best performing lander to distribute traffic at a higher ratio to the better performing landing page.

Tip: A weight value can use any numerical value. If there are two landers, each with a weight of 1, traffic will be distributed at a 50:50 ratio.

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