Tracking conversions ( S2S or pixel)

If you are tracking conversions for this offer with a server to server postback, then it is necessary to pass click ID to the network.
The parameters used to pass values are specific for each different network (or group of networks).

Here's a breakdown of how Server to server postbacks function:

To reconcile in our system which click converts we generate a unique clickid value for that click. 
This unique clickid will be sent to your affiliate network, who will then capture and pass the clickid back to Voluum after the conversion is recorded on their end.(via S2S postbacks) 

When the postback URL gets sent back to Voluum from the network we use that clickid to associate it to the original click.
i.e. In passing the click id to the network, and comparing to the clickid which is passed back when it is matched in our system, a conversion is registered. 

To make this work, Voluum will pass our clickid to your network using our {clickid} token in the offer link.
Offer Link Ex:{clickid} 

When that offer link is clicked the {clickid} is replaced with a unique value e.g. c384EFV6JHQODRN70575OK6UG5

Ex:   <- Upon Click 

The postback URL used to send back the recorded click ID from the network will look like this:*

Here's an example of a postback URL configured to pass payout automatically:*

And here's a different example of a postback URL configured to pass payout manually:

*Parameters used in the offer URL and placeholders used in the postback URL are in compliance to those which are supported by your network.

If it's a case that S2S postbacks aren't supported, then the alternate solution to track conversions is by the use of a tracking pixel.

Tracking pixels are cookie based so they don't rely on the click id being passed in the offer URL. 
That is, cid is stored in the initial cookie logged for that visitor, so conversion tracking will still work if the parameter is missing.

Tracking pixels are always placed after the conversion actually takes place, i.e. on the thank you page.

Both conversion tracking formats can be found within the set-up tab in your Voluum panel settings.

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