Tracking Impressions in Voluum

In Voluum you can also track ad impressions. One ad loading on a page is one ad impression. In Voluum impression tracking is free and impressions are not counted as events.

To track impressions in Voluum, you need to make it enabled in a traffic source and then, configure your campaign setup appropriately. The below steps describe a basic configuration for a campaign funnel where impressions are tracked.


I. Enable Impression Tracking in a Traffic Source Setup

Follow the steps outlined below to enable impression tracking for a traffic source: 


1. Sign in to Voluum.

2. Go to Traffic sources. The Traffic sources view will show up.



3. To turn on the impression tracking for a traffic source entity:

  • You can either create a new traffic source entity with the impression tracking enabled, or
  • Edit the existing one;





4. Once you have edited the traffic source entity, you need to activate tracking impressions - go to Impression tracking and turn on the toggle:



5. Click the Save button. You have enabled the tracking impression for the traffic source entity in Voluum.



II. Get Your Campaign URL and Impression Pixel URL


Tracking impressions requires to add the campaign's URL and impression pixel URL copied from Voluum on the traffic source side. To do so, perform the following steps:


1. Sign in to Voluum.


2. Go to Campaigns. The Campaigns view will show up.


3. Click the New campaign button. The New campaign form will show up.


4. Create a new campaign entity - you can take a look at the below guide to make sure that you set the campaign entity properly. 


To find out more on campaign setup, go to the Creating a new campaign guide.                                                         


In addition, you need to keep in mind that you should fulfill the below requirements specific for the impression tracking:

4a. From the Traffic source drop-down menu select the traffic source entity where you have activated the impression tracking option.

4b. In the Cost model setting select the CPM option and next, provide the cost value.



5. Once the campaign creation has been completed, click the Save button.


6. The Campaign URL and Impression pixel URL are being generated. To track impressions, you need to insert both, the Impression pixel URL and Campaign URL, on the traffic source side. Copy the URLs and paste it to the traffic source.


All variables are attributed to the impression pixel URL, not the campaign URL.


Voluum Note: It is very important that both URLs, the Impression pixel URL and Campaign URLare placed in order to record impressions, pass variable data from the source, and ensure that traffic is redirected correctly to the campaign.

  




III. View Impression Data within Reports


To see impressions for your campaigns, you need to add the Impressions column to your Campaigns view:



1. In the Campaigns view, perform the steps presented in the picture below:



2. After clicking the Apply button, the Impressions should show up in one of the columns of the Campaigns view.











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